Today, BlackBerry has fallen to 3% of the smartphone market with iPhone & Google's Android leading the pack.
Many would like to believe the reason for the fall rests a lot with BB for not changing
with the times and not understanding that the power rests with the consumer.
What could have caused the fall:
BlackBerry’s failure to keep up with Apple and Google was a consequence of errors in its strategy and vision.
First, after growing to dominate the corporate market, BlackBerry failed to anticipate that consumers — not business customers — would drive the smartphone revolution.
Second, BlackBerry was blindsided by the emergence of the “app economy,” which drove massive adoption of iPhone and Android-based devices.
Third, BlackBerry failed to realize that smartphones would evolve beyond mere communication devices to become full-fledged mobile entertainment hubs.
BlackBerry insisted on producing phones with full keyboards, even after it became clear that many users preferred touchscreens, which allowed for better video viewing and touchscreen navigation. When BlackBerry finally did launch a touchscreen device, it was seen as a poor imitation of the iPhone.
BlackBerry saw its devices as fancy, e-mail-enabled mobile phones. Apple and Google envisioned powerful mobile computers and worked to make sending e-mail and browsing the Web as consumer-friendly as possible.
Source: The Fatal Mistake That Doomed BlackBerry | TIME.com
Too little...too late
BlackBerry had announced that it would port its famous BlackBerry Messenger, or BBM, to more popular and less deathly ill operating systems like iOS and Android. Had that effort been done years ago, perhaps the company would at least have one healthy software platform to their name--but now, it doesn't seem like BBM has much of a chance of catching on, now that Apple's iMessage and Google's Hangouts (and Facebook's Messenger) have had time to catch up. Another factor could have been that their USP BBM was threatened by the rise and rise of Whatsapp - the BBM clique was broken!
The BBM story is a classic case of the "higher they are, the harder they fall"!
Meanwhile, in a parallel universe...
Many would like to believe the reason for the fall rests a lot with BB for not changing
with the times and not understanding that the power rests with the consumer.
What could have caused the fall:
BlackBerry’s failure to keep up with Apple and Google was a consequence of errors in its strategy and vision.
First, after growing to dominate the corporate market, BlackBerry failed to anticipate that consumers — not business customers — would drive the smartphone revolution.
Second, BlackBerry was blindsided by the emergence of the “app economy,” which drove massive adoption of iPhone and Android-based devices.
Third, BlackBerry failed to realize that smartphones would evolve beyond mere communication devices to become full-fledged mobile entertainment hubs.
BlackBerry insisted on producing phones with full keyboards, even after it became clear that many users preferred touchscreens, which allowed for better video viewing and touchscreen navigation. When BlackBerry finally did launch a touchscreen device, it was seen as a poor imitation of the iPhone.
BlackBerry saw its devices as fancy, e-mail-enabled mobile phones. Apple and Google envisioned powerful mobile computers and worked to make sending e-mail and browsing the Web as consumer-friendly as possible.
Source: The Fatal Mistake That Doomed BlackBerry | TIME.com
Too little...too late
BlackBerry had announced that it would port its famous BlackBerry Messenger, or BBM, to more popular and less deathly ill operating systems like iOS and Android. Had that effort been done years ago, perhaps the company would at least have one healthy software platform to their name--but now, it doesn't seem like BBM has much of a chance of catching on, now that Apple's iMessage and Google's Hangouts (and Facebook's Messenger) have had time to catch up. Another factor could have been that their USP BBM was threatened by the rise and rise of Whatsapp - the BBM clique was broken!
The BBM story is a classic case of the "higher they are, the harder they fall"!
Meanwhile, in a parallel universe...
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