Every time I come up with an idea to build an app, there is something similar already available. Should I still go ahead and build my app?

I have many friends who are successful business men who have raised their startup from the bare hands, but the one that impresses me the most is Franky (Yeah right it is just a funny fake name; excuse me, I do not want to reveal his real name), a very young talented business man who runs a mobile shopping app to sell household in Chicago, the U.S and get a few thousand of dollars per week. It was ridiculous to reminisce to our high school time when our teacher said that he would have no future at all as he declared that he would not go to the college (while he was a smart student). The result is, well, he is one of the richest students of her at his age.

However, he had not been successful right from the start. He had to work so hard on part-time jobs from a waiter to a shipper, etc. (I cannot remember clearly in fact) to make for living. He was so lost for about 3 years that he almost felt regretful about the decision of not entering the college. However, in 2008; when E-commerce became one of the new trend for business, he took the chance and start his own online web shop to sell small stuffs in 2009. It only took this wonderful man over 4 years to earn a profit of thousands dollars per week.

Franky is so busy now that we hardly meet. But I remember one small talk about us in a coffee shop when he just came back from India in August and gladly said to me that he had just won a contract which can bring him millions of dollar in the next 6 months. I was so wondering about the key to success at this time because, similar to you, I find every of my idea are available at some similar ways. Thus, I asked him what is the most important things to him when running his successful business, and he said:

- Oh, my friend, it is all about our dear customers!

It is indeed true!

Customers are the very heart of any business. Meeting customers’ demand and providing them satisfaction is significant to every company. Moreover, the fiercely competitive market today requires that organizations constantly build relationships with customers. A study by the Economist in 2014 revealed that the cost of keeping an existing customer coming back is just around 10% of the cost of acquiring a new one. In fact, the Gartner Group claims that about 80% of their profits are generated by familiar faces (which accounts for about 20% of their total customers).

Moreover, whether you are operating a physical store, an online website or sell things based on mobile shopping apps, it is undoubtedly important to know how to engage customers in retail. By doing so, you can get their attention (and much likely) can keep their business, as well.

You can find some more of my business tips here :) Hope they can help you :)

Have you ever wondered how to create customer loyalty?

Do not give up easily! Sometimes a successful business man is not necessarily totally different from others. In some situation, it just matters how smart you carry out such things.