What are the best techniques for SEO and website optimisation?

SEO (Search Engine Optimisation): It is a process of improving the visibility of websites

on organic/unpaid search engine result pages. It is of two types- Onpage SEO & Offpage SEO. Some of the best SEO techniques are:

1. Extensive Keyword Research: Use tools like Google Keyword Planner, Ubersuggest to find right set of target keywords and embed them in your website(Onpage SEO).
2. Create Quality & Relevant Backlinks: This will increase the Domain Authority(DA) and Page Authority(PA) of your website and consequently, it will rank better in search engines. You can do this by commenting on blogs, making articles etc.
3. Promote Good User Experience: Make intuitive and easy to use websites. Make mobile friendly versions too.
4. Optimize your website: Include meta-tags, title tags, alt-image tag and create a site map.Optimize graphic content like images,videos on your website. Use minimal resource-intensive apps and enable caching of your website.
5. Use creative content and leverage it on social media platforms.
6. Get prompt feedback and customer reviews.
7. Stay active on blogs, forums and be in constant touch with people.

All the best!

Regards,