To rank your website in the top 10 Google search results is not an easy thing … but is not too difficult either, too. There are already dozens of information on the internet to help you
rank your website, especially in google search engine. Some information there provides tips for Onpage Optimization and some are giving tips for Offpage Optimization. I tried to summarize in broad outline, what needs to be done to maximize SEO (search engine optimization) a website / blog. Here are 8 steps that must be done to optimize the SEO of a website:
1. Keyword Research
When you create a website for your business, you certainly don’t want to just make it without plans. The first step is very important, and what you need to do is finding out what people type into Google Search. How to do that? You can research keywords using Google Adwords: Keyword Tools, the service is provided by Google for free.
2. Use Keyword-Containing Domain
After google updates its algorithm to Penguin a while ago, some people say that putting keywords on domain is a bad thing because it could be considered spam by search engines. I am not a master of SEO or have super skills in the world of SEO, but I know very well that in the world of online marketing, there are a LOT of people that are just making things up, without actually understanding SEO.
Actually, domain does not have to contain keywords, it is not a necessity. But entering keywords in the domain will help search engines to determine the focus of the website you created. For example, when creating a website about SEO services provider or backlink services, you might want to use http://warehousebacklink.com, Contact Support, http://seomax.com,http://seo1on1.com, or others. Domains that do not contain any keywords usually are websites of big and established companies, such as Google, Log In or Sign Up,Twitter. It's what's happening., detikcom - Informasi Berita Terupdate Hari Ini,Yahoo, and others.
In essence, keywords on domain is never harmful to your website. So, using specific keywords in your site’s domain is a good thing, oh and I suggest you to extensions that are relevant to your core business, for example “.com” extensions for commercial sites.
3. Use the Right Platform for Your Website
Actually, you can use just any platform to make your website. However, if you want to create a site that is Google-friendly and user friendly then the WordPress platform is your best choice. By using WordPress you can also install various plugins that can help SEO activities and also help the look of the site to make it way cooler.
4. Use Good Permalinks
Make sure each of your posts permalink contains your post title, because good permalinks can boost your website’s SEO. That’s why I suggest using the WordPress platform as it will be easier for you to change the permalinks setting later on. For my posts permalink settings, I usually use a custom structure like this: /% postname% / or /%postname.html
5. SEO Plugins
As I said before, the advantages of installing WordPress is that there are many plugins that can help support the SEO of your site. Some WordPress plugins that can greatly boost the SEO of your website are: – WP Yoast SEO or All In One SEO Pack – Google XML Sitemaps – SEO Friendly Images
6. High Quality Content
There are some debates about what a high quality content should be, some say “the article should be at least 500 words,” and some say “the article should be at least 700 words”, the fact is there is nothing better than an original content. Create content for your readers, how to make your readers want to read all your content continuously. As already stated by google itself that content is ‘KING’, thus you should fill your site with original and interesting content for your readers.
7. Use Social Media
Who doesn’t know Twitter, Facebook, Google+, and others in this modern era? Even you grandma (most likely) use them too! For website owners, having a Twitter and Facebook account is a must. These social medias doesn’t just help your SEO, but will also drive more traffic in.
8. Build Backlinks
Search engine algorithms will always change from time to time, but an important thing that will never change in SEO is backlinks. The most important thing we should always consider when building backlinks is to build high quality backlinks. Use your spare time to build quality backlinks, and you need to be doing it continuously. 8 steps above are strategies to maximize SEO for your website and must be applied if you want to get good ranking and recognition, especially by Google. If you can’t do the above or do not have the time to do it, you should hire a webmaster who understands SEO.
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